BRAND IDENTITY STUDY
Marketing Strategy for In-N-Out
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Not displaying food in ads but selling the drive through experience.
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Experience > Product
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Clear Aesthetic and Artstyle
Form Over Function
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Clear target audience
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Could buy digital camera for cheaper with more functions but would still choose Polaroid sells an aesthetic.
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Fun/Social
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Memories
Form With Function
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Clear target audience
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Good design but oversaturated market
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Website is easy to navigate compared to competitors.
DEFINING "AESTHETIC"
Brand Identity
The Road Trip "Aesthetic"
The market is saturated with numerous road trip products that share similarities. Brand identity plays a significant role in differentiating the same products.
PROJECT GOAL
I aspire to establish my unique brand identity while developing a product that enhances the overall experience for individuals embarking on their road trips.
IDEATION
Sketching out Potential Ideas.
FINAL CONCEPT:
TRAVEL BOARD
The travel board holds the potential to enrich the traveler's journey. By allowing them to pin or stick items to the board at each place they visit, it becomes a tangible way to create and preserve cherished memories. I envision the board's aesthetic to be malleable, allowing it to vary and reflect the individuality of each person.
HOW IT WORKS
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A portable corkboard designed specifically for travel purposes. This compact board enables users to pin and display their cherished memories while on the go.
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The corkboard is available in various sizes and colors to cater to individual preferences and needs.
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To enhance convenience, the board features a convenient side drawer that serves as storage for sticky notes, pens, and pins, ensuring all necessary accessories are readily accessible.
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After a trip, users have the option to preserve the corkboard as is, acquiring additional ones over time to gradually accumulate a collection of memory-filled corkboards. Alternatively, the corkboard can be reused for future adventures, allowing for a continuous cycle of capturing and displaying new memories.
3D Printed Prototype
Rendered
Final Art Concept
